Writing Great Copy

Yes! This book shows you how to transform all your sales material quickly and easily using tried and tested techniques. Discover which words make money, which formulas work, and which costly mistakes to avoid. Then sit back and watch sales soar. Contents: Before you write • Assess your copywriting skills • Check what you’re selling • Decide who you’re selling to • Consider how you’re going to sell • Use tried and tested formulas • Words? a copywriter's tools • Choose words that sell; Ensure readability; Make it personal; Write attention grabbing headlines and subheadings • Make body copy interesting and important • Reassure the reader • Be specific • Be honest and credible • Use testimonials and references • Offer guarantees • Make response easy • Avoid copywriting blunders • Avoid indulgent writing • Avoid conflicting or missing information • Avoid common mistakes • Stop trying to please everybody • How to improve all copy • Reframe what's on offer • Consider style, layout ?etc