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The Nvidia Way

The Nvidia Way

The Nvidia Way

Jensen Huang and the Making of a Tech Giant

  • By: Tae Kim

₹2,582.55 ₹2,869.50 Save: ₹286.95 (10%)

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ISBN: 9781324086710

Bind: Hardback

Year: 2024

Pages: 272

Size: 6.25 x 9.25 Inch

Publisher: W. W. Norton & Company

Exclusive Distributors: Viva Books

Sales Territory: Indian Subcontinent

Price: $31.99 (Rs. 2869.50)

GOC of one Dollar for the month Feb 2025= Rs 89.70

Price after 10% discount=Rs 2582.55

Reviews:

"[I]lluminating…offers a peek behind the curtain at one of the most important and idiosyncratic companies in the world today…loaded with fascinating details about Huang’s unusual leadership style and maniacal work habits."
Ben Cohen, Wall Street Journal

"There are two reasons to write a business book, according to Brad Stone, author of The Everything Store. You’re either writing a thriller or a how-to-manual. In The Nvidia Way, veteran technology journalist Tae Kim manages to do both."
Alex Tapscott, New York Post

"Kim uncovers the company's unique culture and strategic decisions that enabled Nvidia to outmaneuver tech giants and position itself at the forefront of the AI era."
Peter High, Forbes

"The Nvidia Way is a riveting history of Nvidia’s unexpected ascent to the top of the tech sector—and a compelling case for why cofounder Jensen Huang is one of history’s great CEOs. Drawing on deep research and a hundred interviews, Tae Kim shows how Nvidia has built a near-monopoly in AI chips and become one of the world’s most valuable companies. An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it."
Chris Miller, New York Times best-selling author of Chip War: The Fight for the World’s Most Critical Technology

"The definitive look at the most remarkable business story of this era."
Morgan Housel, New York Times best-selling author of The Psychology of Money and Same As Ever

"A captivating history of one of the world’s most important companies and what made it so great. Tae Kim deftly narrates Nvidia’s incredible achievements and instructive failures, and also captures the unique philosophies, motivations, and bets of its founders, scientists, and staffers."
Matthew Ball, best-selling author of The Metaverse: Building the Spatial Internet

"Never read the founding story of NVIDIA in so much detail until this book. It’s pretty unbelievable. . . . Epic story & book."
Gergely Orosz, author of The Software Engineer's Guidebook and the Pragmatic Engineer Newsletter

"The Nvidia Way is filled with great stories of Nvidia's founding and why Jensen is the most aggressive and unique CEO in the industry. It tells the definitive story of how the various struggles Nvidia went through shaped it into one of the greatest companies in the world."
Dylan Patel, founder of SemiAnalysis

"[T]here is drama in Nvidia’s remarkable rise, and Mr. Kim’s reporting offers plenty of incident and portraiture."
Philip Delves Broughton, Wall Street Journal

 

Description: 
A deeply reported business history of the chip-designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world—explaining how the company’s culture, overseen by cofounder and CEO Jensen Huang, has powered its incredible success.

Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution, and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a Denny’s in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.

In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than one hundred interviews—including Jensen (as he is known) and his cofounders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and outmaneuvering competitors, including the original semiconductor giant, Intel, which now finds itself well behind the upstart. Kim offers revelations at every step, among them:

  • An authoritative, myth-busting account of Nvidia’s founding in 1993.
  • How Nvidia managed to overcome early missteps that would have killed most start-ups.
  • The benefits of Nvidia’s flat organizational structure, which allows even low-level employees to contribute to the direction of the company.
  • How Jensen’s obsession with solving the Innovator’s Dilemma—the problem of an entrenched market leader falling to smaller, nimbler companies—drove him to reinvent his approach to corporate strategy.
  • How Nvidia saw the coming AI wave sooner than anyone else, and how it bet its future on a technology that had not yet arrived.

A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.

 

Target Audience:
 An essential read for understanding the rise of artificial intelligence and Nvidia’s central role in it. It is an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.

Contents:

Introduction


Part I
The Early Years
(Pre-1993)

1. Pain and Suffering
2. The Graphics Revolution
3. The Birth of Nvidia
 

Part II
Near-Death Experiences
(1993–2003)

4. All In
5. Ultra-Aggressive
6. Just Go Win
7. GeForce and the Innovator’s Dilemma

Part III
Nvidia Rising
(2002–2013)

8. The Era of the GPU
9. Tortured into Greatness
10. The Engineer’s Mind

Part IV
Into the Future
(2013–Present)

11. The Road to AI
12. The “Most Feared” Hedge Fund
13. Lighting the Future
14. The Big Bang

Conclusion: The Nvidia Way


Appendix: Jensen-isms
Acknowledgments
Notes

 

About the Author:

Tae Kim is a senior writer for Barron’s and a former Bloomberg Opinion columnist. Previously, he worked as an equity analyst. He lives in Greenwich, Connecticut.
http://taekim.com

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