₹355.50 ₹395.00 Save: ₹39.50 (10%)
Go to cartISBN: 9789386105103
Bind: Paperback
Year: 2017
Pages: 184
Size: 6 x 9 Inch
Publisher: LID Publishing
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
Deciphering the jargon and nonsense we all encounter in business today.
If you work in business, the chances are you have fallen under the poisonous spell of business nonsense and jargon. Very few of us seem able to avoid "reaching out", or "touching base", or "shifting paradigms", or thinking outside the box. No longer solely the province of management consultants, investors and MBA types, business gobbledygook has mesmerized the rank and file around the globe. Help is at hand with this Dictionary of Business Nonsense, aptly described as "the world's most comprehensive collection" of the top 2,000 business terms and jargon that have infected us all. Stay sane (and keep your colleagues and customers from suffocating you) from the business nonsense madness by having this dictionary by your side.
Based on his wide and extensive experience with business nonsense, Kevin Duncan deciphers the terms and language of modern-day business speak.
Target Audience:
Corporates and management professionals.
About the Author:
Kevin Duncan is a business advisor, marketing expert and the author of several successful business books. He previously worked in the communications and advertising sector for over 25 years.