Taking Technology to Market
Taking Technology to Market
₹89.10 ₹99.00 Save: ₹9.90 (10%)
Go to cartISBN: 9788176496674
Bind: Paperback
Year: 2004
Pages: 104
Size: 5.5 x 8.5 Inch
Publisher: Crisp Learning
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
Description:
"Your technology idea be the essential seed from which a profitable new business will grow ...In fact, the technology idea represents just the first of many creative ideas required to deliver value to the customer who will be willing to pay for it."
—From the book
Technology is such a commonplace element in the world today - one does not realize the complexity involved in bringing new technology to the marketplace. Few enterprises in the next decade can avoid dealing in same way with impact of technology of what they do. With a copy machine so available to almost everyone, it is hard to believe it was new only a couple of decades ago. This brief book can equip any manager with an understanding of the process from the technology idea through the business proposition, model and plan to the creation of the envisioned business and the actual market entry.
