Successful Marketing
Successful Marketing
Get Brilliant Results Fast
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ISBN: 9788130914985
Bind: Paperback
Year: 2011
Pages: 224
Size: 5.5 x 8.5 Inch
Publisher: Crimson Publishing
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
Description:
Market your business to the top
Marketing is at the core of every great business. Whether you want to get closer to your customers, increase sales, generate publicity or establish beneficial business relationships, a successful marketing strategy is vital.
Written by a marketing expert, this realistic guide explains the importance of knowing your target audience and how to communicate with them using a medium and language they understand. This book will help you develop a marketing plan that realises your business dreams fast.
This Book Will Help You:
- Define your target audience
- Create effective marketing material
- Use language your customers understand
- Select the best marketing tool for the job
Target Audience: People in marketing department
Contents:
Part 1: Introduction to marketing • What is successful marketing? • Know your customers • Know what your customers are buying and why • Developing products and services that sell • Pricing • Building a competitive edge • Marketing planning • Part 2: Using marketing techniques • The marketing tools • Advertising • How to make advertising and mailshots work • Email marketing • Newsletters, e-newsletters and corporate brochures • Websites, blogs and viral marketing • Exhibitions • Sponsorship and sales promtion • Building a media profile • Putting it all together: your marketing plan • Quickstart guide: summary of key points • Troubleshotting • Index
About the Author:
An accomplished conference speaker, Pauline Rowson ran her own Marketing, Training and PR Company, and publishing business before becoming a best-selling crime fiction writer. She is also the author of several marketing and motivational books. Her books are sold around the world and have been translated into several languages.
