Shaking the Skies

Contents:

Prologue
Chapter One: WHY ME • • Background and arrival at lATA • A change of heart • Walking into a collapsing structure • Leading a revolution • Decision time • Assessing the situation • The right man • Alitalia • New beginnings in Latin America • A very special passenger • A future saint in my office • Fashion statement • Positive thinking • Call of the seas • Call of the skies • Time to start work
Chapter Two: INTERNAL COMBUSTION • Making internal changes at lATA • Blowing away cobwebs • Ending the committee excuse • A strange animal • Why become relevant • The right tools for the job • A bomb in the church • Leaders developing leaders • Performance assessment • A different organization • Regional variations • The value of leadership
Chapter Three: MAKING WAVES • The first external warning shots, views on airports • The Narita Case • Blending Japan and Italy • Shouting politely • Lessons learned • The Taj Mahal with gates • Airport privatization • Stuck for space
Chapter Four: RAISING THE PROFILE • Using the media to communicate strategy • Stop being shy • A plane is not part of the deal • Change, change, change • Building a communication strategy • Internal and external confirmation • Star of the small screen • Hold the front page • Raising lATA's profile in North America • An eruption of truth • Speaking clearly
Chapter Five: GETTING TECHNICAL • Simplifying the Business and the role of technology • Ambitious undertakings • Time for a revolution • False dawn • Creating the networks • Colour by numbers • Phone a friend • Eliminating paper tickets • To extend or not to extend • Celebration on the Bosphorus • Good and bad technology
Chapter Six: THE FUTURE IS GREEN • Environmental initiatives, including airspace issues and the EU ETS • The case for the defence • Widening the focus • Getting prepared • The industry under pressure • I have a dream ... • A united approach • The road to Copenhagen, Part 1 • G8 connections • The road to Copenhagen,
Part 2 • Improving air traffic management • SES and NextGen • Fuelling the future • EU Emissions Trading Scheme
Chapter Seven: SAFETY FIRST • Making the skies ever safer • Number one • Handle with care • Beginning the audit process • The main players • Devil in the detail • A maybe to a must • A meeting at the Kremlin • A dangerous traffic Jam
Chapter Eight: BAD PEOPLE, NOT BAD OBJECTS • The need for more efficient and harmonized security • A knee-jerk reaction • Admirals in the air • The Amsterdam incident • Trusting the shipper • Security costs • Tomorrow's system today
Chapter Nine: VISION 2050 • A look at Vision 2050, liberalization and thoughts on the future • The need for change • The Latin American model • A leadership dilemma: colour and rules • The agenda for freedom • A dramatic difference • The think tank and the venue • Five Forces • Governments must listen • Serving the customer • We need more runways • Future technology • Our greatest sin • Europe and the United States • Asia-Pacific • The Middle East Africa • Latin America • The benefits of aviation
 • Appendix I • Industry figures 2001-11 (revenues, profits, fuel price, etc)
 • Appendix II • Extracts from Giovanni Bisignani's State of Industry Speeches, 2003-11
 • Appendix III • Table of people
 • About the author

 

About the Author:

Giovanni Bisignani was Director General-CEO of the International Air Transport Association (lATA) from June 2002 to July 2011. During his nearly ten years with the organization, Giovanni drove major industry changes. The most important were making the lATA Operational Safety Audit (lOSA) a condition of lATA membership and introducing a new way of flying through e-ticketing. The former contributed to a 58% improvement in safety over the period 2002-11.
Giovanni is a member of the Board of NATS Holdings Limited, the UK's air traffic services provider. He is also a member of the Board of SAFRAN Group, partially owned by the French Government. He is a member of the Board of AirCastle (US), a global aircraft leasing company. He is a member of the World Economic Forum Global Agenda Council on Aviation, Travel & Tourism (Switzerland) and is a Visiting Professor at Cranfield University, School of Engineering (UK).
Previously, Giovanni was CEO of Alitalia, Chairman of the Association of European Airlines and Chairman of Tirrenia di Navigazione shipping company.