Implosion: How the Internet Affects Culture & Communication

Reviews:

“Strong brands increasingly reflect strong cultures that are enriched and empowered by the stories they tell.This is a unique and bite-size collection of some of the best stories told by a great storyteller”.
Stephen Meade, CEO, McCann Enterprise.

“Andy Law never goes for the obvious but he often comes up (scarily in real time) with a new thought that pulls your idea together and connects it to the context of today. He is truly one of the great creative thinkers of our time.”
Geraldine Laybourne, Media Entrepreneur (Nickelodeon, Oxygen and Kandu)

Description:

THE “IMPLOSIVE” NATURE OF THE INTERNET AND THE CONSEQUENCES FOR SOCIETY AND COMMUNICATIONS

The lnternet is behaving in a way that is affecting everything we do. And it is making us think about things in a way we never previously thought.The lnternet is contrary and the opposite of previous inventions. It has, oddly, a reverse polarity of discovery in which seeking to know more about what and who we already know (think Facebook,Twitter, Google) is more valid than learning new things. This is the “implosion” that this book examines. It then goes on to assess the great impact this reverse polarity will have on society and business. The creation of the Internet, the most significant invention for many generations, is driving culture inwards instead of outwards (unlike many of history's other prestigious cultural innovations). It is an implosive force, annihilating and creating simultaneously. And it will change forever the way society and business communicates. This book offers a controversial insight into where we are heading and predicts an exciting future that is just a few clicks away.

Target Audience:

General audience and people interested in internet effecting business and society.