Concise Advice: The Visual Communications Book
Concise Advice: The Visual Communications Book
Using Words, Drawings and Whiteboards to Sell Big Ideas
₹202.50 ₹225.00 Save: ₹22.50 (10%)
Go to cartISBN: 9789386105059
Bind: Paperback
Year: 2017
Pages: 112
Size: 5.5 x 8.5 Inch
Publisher: LID Publishing
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
'The fastest and most effective way to explain something is by drawing it. Mark is the undisputed champion of explaining how to do this."
—Kevin Duncan, author The Diagrams Book and The Ideas Book
"We have successfully incorporated the advice given in The Visual Communications Book. It really can make all the difference in helping you to present complex ideas simply and easily."
—Mark Shephard, Director, Symantec Corporation
"Just one of Mark's visual strategies helped me build a multi-million pound company - imagine what a whole book of them could do for your business."
—Spencer Gallagher, Founder Cact.us, The Agency Growth Hackers
Description:
A picture paints a thousand words - or so the saying goes. Sometimes it is just so much better to draw and illustrate an idea, rather than to try and explain it with words. By creatively combining the basic building blocks of words, images and shapes, you can make even abstract, complex concepts appear concrete, simple and real.
This practical book will help you to understand the power and potency of visual communications - as well as providing you with the tools and strategies to bring your ideas to life.
Target Audience:
Students and Academicians of Management.
Contents:
Foreword
Introduction
Part 1: Custom Structures • Presenting Systems • Presenting Processes • Presenting Infographics
Part 2: Generic Tools • Common Frameworks and Structures • Graphs • Visual Metaphors, Analogies and Similies • Visual Mechanisms • Coupling Mechanisms
Part 3: Physical Considerations? Colours • Containers • Lines and Arrows • Emoticons • Expressive Shapes • Using Physical Gaps • Anthropomorphisms • Images, Words and Names
Part 4: Vital Concepts • Conceptual Considerations • The Observer's Share • Size • Proximity and Distance • Up/Down and Left/Right • Scale • Style • Order & Sequence • Representing Conceptual Gaps • Movement • Time • Similarity • Symmetry • Compare & Contrast • Information Density • Engaging Minds with Builds and Animation
Summary and Close
About The Author
About the Author:
Mark Edwards has spent 20 years as an independent business consultant - creating visual abstractions, illustrations, models and diagrams to help some of the world's leading organizations to better communicate their insights, solutions, and propositions.
