Business Nightmares
Business Nightmares
Hitting Rock Bottom and Coming Out On Top
₹265.50 ₹295.00 Save: ₹29.50 (10%)
Go to cartISBN: 9788130915197
Bind: Paperback
Year: 2010
Pages: 250
Size: 5.5 x 8.5 Inch
Publisher: Crimson Publishing
Published in India by: Viva Books
Exclusive Distributors: Viva Books
Sales Territory: India, Nepal, Pakistan, Bangladesh, Sri Lanka
Rachel Elnaugh founded Red Letter Days and was the original female Dragon on the BBC's cult show Dragons' Den. But while filming the second series, and heavily pregnant with her fourth child, behind the scenes she was fighting to save her business.
And then it spectacularly collapsed.
For the first time, Rachel speaks about her high-profile fall from grace and how she fought her way back up. Not alone, Rachel has also persuaded successful business personalities to talk about their own troubled times. They divulge how they felt in their darkest hour, how they bounced back, and what they learnt along the way ... revealing the very human side of business nightmares.
Featuring: Jeffrey Archer • Gerald Ratner • Donald Trump • Simon Woodroffe • Doug Richard
Target Audience: Professionals in the corporate world.
Contents:
Introduction • My story so far • The overexpansion trap: featuring Simon Woodroffe OBE, Yo! Sushi • The Devil is in the detail: featuring Ivan Massow, Massow Financial Services • Replacing yourself can prove expensive: featuring Nick Wheeler, Charles Tyrwhitt Shirts • Don?t lose control of the cash: featuring Michelle Mone, MJM International/Ultimo • Take cash not paper: featuring Doug Richard, ITAL Computers,Visual Software, Library House • When problems get personal: featuring Lord Jeffrey Archer, author • The danger of going international: featuring Brian Souter, Stagecoach Group • Don’t lose control of your baby: featuring Dame Anita Roddick DBE, The Body Shop • Beware the enemies within: featuring Al Gosling, Extreme Group • Focus on your customers not your competitors: featuring James Murray Wells, Glasses Direct • When you think big, the problems are bigger: featuring Donald Trump, Trump Organization • Finding the right business: featuring Laura Tenison MBE, JoJo Maman B-b • Rejection and rip-offs: featuring James Dyson CBE, Dyson • Going into business with family and friends: featuring Emma Harrison, A4e • Giving bad credit: featuring Peter Jones, Phones International • Not everyone will share your vision: featuring Lord Karan Bilimoria CBE, Cobra Beer • Running out of time: featuring Sir James Goldsmith, billionaire industrialist • Expect the unexpected: featuring Dawn Gibbins MBE, Flowcrete • The wilderness years: featuring Gerald Ratner, Ratners Group • The biggest nightmare of them all...: featuring Felix Dennis, Dennis Publishing Empire • A few words on “Entrepreneurial Energy”
Businessworld
Magazine - 05/Jun/2010
About the Author:
Rachel Elnaugh is one of Britain's highest profile female entrepreneurs, at the age of 24 she created the market leading experiences brand Red Letter Days which went on to generate over 100million in turnover in the 16 years that she ran it, and in doing so pioneered the UK's 250 million experiences sector. Rachel shot to fame as one of the original Dragons in BBCTV's BAFTA nominated cult business show Dragons? Den. After the well-publicised crash of Red Letter Days in 2005 Rachel has been working in the small business sector ever since, inspiring, motivating and helping entrepreneurs to achieve personal success, she has She has acted as a judge for many business awards including ?Accountancy Age?, ?Enterprising Britain? and "Women of Worth", has recently been appointed as an ambassador for the Prince's Trust, is an entrepreneur in residence at the British Library Business Centre, was presented with the IAB "Champion for Entrepreneurship in the UK Award" for 2008 and also recently gave evidence to Parliament on how to develop an enterprise culture in the UK.
